Digital analytics products are deployed on top of web development and web content management platforms, integrate with conversion rate optimization and A/B testing software to optimize customer experiences, and exchange data with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.
Go beyond vanity metrics like pageviews and clicks. See every path users take in a single view and zoom in to understand the context and intent behind their actions.
Track usage across your entire portfolio of products on web and mobile. Learn why customers engage, return, and succeed. Armed with behavior and adoption insights you’ll prioritize product decisions with ease.